In Greek mythology, Sisyphus was the ultimate con man. In an attempt to thwart death, Sisyphus managed to trick Hades (the god of the underworld) into handcuffing himself, thus wreaking all kinds of havoc with the circle of life (not to mention the chain of command).
As punishment for his crime against the gods, Sisyphus was condemned to spend eternity rolling a large boulder up a steep mountain - only to watch it roll back down again every time he reached the summit.
In some ways, the story of Sisyphus is an apt metaphor for today's business environment. Many businesses find themselves traveling the same territory over and over again, and yet making no real forward progress. Employees are disillusioned, senior management is out of touch, and customers are left in the dust.
The Antisyphus Effect is what happens when companies find the antidote to what ails them. My mission is to help them find that antidote.
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